Refresh of the logotype, website and all social media platforms for this LGBT+ sports umbrella group. The refinement of the circular marque ensured continuity with the original logo, whilst the bold new font creates a clean yet striking presence for the organisation.
The colour palette employed is a subtle amalgam of those used within both the LGBT and Union Jack flags, engendering a welcoming sense of identity. The organisation’s website was overhauled to give a fresh, clear and distinct new look. Large sporting images are used throughout the site creating an engaging and exciting new appeal to its audience.
Out For Sport aims to promote sport, fitness and wellbeing throughout the LGBT+ community within the wider London area.
Brand Identity for the Out For Sport 21st Birthday Awards
Held in 2019, the Awards celebrated the achievements of LGBT+ sports clubs across the capital. Sponsored by the Mayor of London, the Awards ceremony was held at City Hall.
The Awards’ logotype was designed to fit seamlessly within the overall Out For Sport brand creating a unified whole across all print, merchandise and digital platforms.
Banners, awards trophies, digital presentation and identity badges were all designed for the evening’s celebratory event.