Brand Identity Refresh
Atkins Global is one of the world’s most respected multidisciplinary design and engineering firms.
I was tasked with this refresh of the Atkins Global Architecture department’s brand identity
and all related marketing collateral. Further commissions from the company’s Structural Engineering
and Interior Design departments followed which resulted in stand–alone identities which sit
within the overall Atkins Global brand.
The design work included the book cover for the department’s monograph,
as well as sector-based brochures and extensive bid material.
“Laura delivered innovative documents and great graphics
which were key to our success in winning work
on several key projects.”
Jason J. Speechly-Dick
Director of Architecture
Folded case studies were designed to showcase the team’s work utilising architectural drawings,
photographs and concept work which were placed centre stage and left uncluttered.
The entire colour palette of the Atkins brand was used to create a varied and vibrant approach
to the department’s marketing material.
This new book cover of the practices’ monograph was created to demonstrate the department’s
design capabilities and conceptual approach to providing project solutions.
Client Atkins Global
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